“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead”– Nelson Mandela
Nelson Mandela International Day is celebrated annually to honour and commemorate the life of the late former President Nelson Mandela. Each year on July 18, people worldwide spend 67 minutes doing something beneficial in their communities. In South Africa, however, we set aside the whole month of July to celebrate Madiba’s life. On his 90th birthday, Madiba said: “It is time for new hands to lift the burdens. It is in your hands to make of our world a better one for all.”
No matter how minor your contribution, Mandela Day is about changing the world for the better, and celebrating the idea that everyone has the potential to change the world, the capability to make an impression.
Top points for making an impressive contribution
– Position your company’s contribution with your vision and mission
– Focus your contribution on your product or service or expertise
– Make it a continuing dedication with a true contribution that will have a lasting impression
– Focus on your company’s immediate community
– Involve your staff from the start
– Join forces with your suppliers, clients and even competitors to participate in your 67 minutes initiative
– Advertise and market your 67 minutes initiatives – on your website, in the local newspapers and on social media using the hashtag #MandelaDay.
What are the advantages to your business?
Social contributions better not only the lives of the project’s beneficiaries but also of those who are included –
• Creates an occasion to relate your business to a cause positioned with your corporate identity and business strategy
• Enhanced brand identification through alliance and beneficial media coverage
• Putting your company in a beneficial spotlight enhances corporate reputation and creates a competitive edge about attracting and retaining investors, clients, suppliers and employees
• Expanded customer loyalty: consumers are attracted to companies that contribute to a greater cause, as it allows them to feel they are making an indirect impression just by supporting your company and brand
• Higher employee fulfillment: a frequent cause for the greater good is an exceptional way to bring employees together to make a difference as a team.
At Morale Corp we proudly support the Heart of Stella Foundation, we encourage our clients and employees to follow them on the various social media platforms to see the impact they are creating. Heart of Stella Foundation apply the concept of 67 minutes every day to ensure the well-being and protection of our mothers, children and babies are at the forefront. Should you wish to know more about this nonprofit organization, please email us at info@moralecorp.com
